“Be One and a T, Not Three and a Tree”
Words to live by as the Suffolk University CMO!
I am an award-winning marketing leader who specializes in higher education branding and marketing, focusing on the art of breaking down message silos and creating an emotional connection with an audience. It’s a challenge I enjoy, and it’s served my institutions well.
With a focus on telling a core brand story as part of a multi-channel, ROI-based strategy with clearly-defined goals, marketing campaigns that I have overseen have consistently shown measurable results. And of course, I don’t pull data for the sake of pulling data…but to to optimize various aspects of a campaign. In fact, I recently participated in the “Making your Metrics Matter” panel at the 2016 American Marketing Association Higher Education Marketing Conference.
If you haven’t guessed by now, I am currently the Chief Marketing Officer at Suffolk University, where I relentlessly focus on defining the unique Suffolk Experience, and deflecting “three and a tree” marketing cliches that have long been the crutch of higher education marketers.
I bring more than 15 years of experience in branding, lead generation, media buying, digital marketing, social media, marketing analytics, and budget management to my current role. I have worked in the public, private, and nonprofit sectors, and spent the past six years working in higher education, leading the marketing efforts at Harvard Kennedy School before arriving at Suffolk University.
I hold a marketing degree from Suffolk University, and am a graduate of the Greater Boston Chamber of Commerce Future Leaders program at Harvard Business School.